Book Dan

A LETTER FROM DAN

To those who power progress:

I believe small businesses are the heartbeat of this country, and policy should be helping them thrive, not holding them back.

For over two decades, I’ve worked with policymakers, trade associations, and CEOs to turn big challenges into clear strategies. I’ve seen what’s possible when we bring the right people to the table.

If you’re interested in reigniting America’s economic growth — aligning business, policy, and purpose — I’d be honored to be a part of your mission.

Here’s to better conversations and bolder outcomes.

Built On Service

Dan’s commitment to service began early.

Raised by a father who practiced medicine and grandfathers who led in law enforcement, he saw firsthand what it meant to serve others with integrity. That mindset led him into public office at a young age and continues to guide every stage he steps onto.

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From Policy To Progress

21 years in office.

Real results.

Dan served in elected local government for over two decades, where he helped:

Reduced crime rates by expanding community-based enforcement

Stabilized taxes while improving essential services

Cut emergency response times, improving lives and outcomes

 Streamlined operations through smart public-private partnerships

Dan’s approach: collaboration over politics, results over rhetoric.

Work With Dan

Strategic Guidance Lab

Founded in 2020, Dan’s Strategic Guidance Lab brings together over 50 CEOs from major trade associations to tackle complex challenges head-on.

Together, they developed actionable strategies around:

Navigating policy and regulatory disruption

Rebuilding trust and engagement

Positioning industries for long-term relevance

Co-creation is what turns challenges into momentum.

 Explore Strategic Partnerships

Keynote Speaking

Dan’s keynotes bring clarity, energy, and forward momentum to audiences that span industries and ideologies.

Signature Topics:
  • How Small Businesses Can Drive National Growth
  • Reimagining Industry Growth Through Partnerships
  • Hope Against Hope: Leading Through Complexity
  • Believe progress is possible — with the right alignment

Whether you’re hosting a national summit, trade association conference, or executive retreat, Dan tailors his message to move people — and their strategy — forward.

More About Dan's Keynotes

The Book: Rethinking Economic Growth

In his latest book, Dan lays out a plan to restore consistent 3%+ growth by re-centering U.S. policy on small business.

With 32 million small businesses employing nearly half the workforce, this isn’t just an economic opportunity — it’s a national imperative.

What’s Inside:

  • Data-driven stories from real business leaders
  • Actionable frameworks for policy reform
  • Industry-level strategies for transformation
  • A clear path to align business, policy, and progress
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What Leaders Are Saying

“Small business is crucial to long term, consistent economic growth — and America’s survival. Dan Varroney has very effectively outlined the policies that must be put in place to help small businesses thrive. His book is a road map to get to a favorable business and policy environment. Every small business owner and policy maker should read it.”

Newt Gingrich

50th Speaker of the U.S. House of Representatives

“Dan Varroney understands the power of small business and its specific role in American history, culture, and creativity. He’s brilliant at reading the economic tea leaves, and his book Rethinking Economic Growth offers concrete and accessible solutions, cutting through the noise and providing a blueprint for realistic and resourceful action.”

Mark Halperin

Journalist, Political Commentator, Author, Founder

“I’ve watched Dan Varroney build his consulting business and thought leadership platform over the past decade. He has a rare ability to see what others miss about small business potential. His book proves why he’s become such a trusted voice in the entrepreneurial community.”

Donna Serdula

CEO, Vision Board Media & Author of LinkedIn Profile Optimization For Dummies

Alliance for Automotive Innovation represents the entire auto industry – manufacturers, suppliers, semiconductor and battery producers, and technology providers. The auto industry is the country’s largest manufacturing sector – supporting 10 million jobs coast-to-coast and five percent of GDP. It’s also a sector undergoing a 100-year transformation – grappling with the mega trends of electrification, automation and connectivity – unfolding in a high stakes policy environment.

John Bozzella

President and CEO, Alliance for Automotive Innovation

As a new CEO, it was a great opportunity to meet Dan as soon as I took over at HAI. It helped a lot to get engaged in the Strategic Guidance Lab CEO group that he moderates. Once I evaluated the challenges of the Industry we serve, I wanted a meaningful Strategic Planning Process to help us more closely align with our members and a rapidly changing landscape. Dan and the Potomac Core team captured the key elements of his book “Remaining Industry Growth” and help us build even stronger Strategic Partnership with Vertical Aviation.

Jim Viola

President & CEO, Helicopter Association International (HAI)

On the heels of a global pandemic that forced entire sectors of the economy to curtail economic activity in the name of health and safety, Potomac Core’s association consulting services proved to be extremely timely. Dan’s approach gives association members tangible yet out-of-the-box ways to enable an industry to move forward in an impactful way that benefits all parties throughout the value chain. Dan’s decades of experience in numerous industries also provide the breadth and depth of perspective that gives our members the confidence to know that this approach will work. For anyone who desires to develop and launch a plan that will advance an entire industry, I wholeheartedly recommend Dan Varroney and Potomac Core Association Consulting.

Stephen Sears

Chief Executive Officer, EIFS Industry Members Association

Dan Varroney was instrumental in the development of the Naval Academy Alumni Association’s Strategic Plan 2030. Dan quickly learned the culture and nuances of our organization, as well as the strengths and expertise of the planning committee that we assembled. He elegantly led us through his process and framework, while allowing for deviations from that framework when we came upon areas that needed special attention. Over the course of nine months, the plan ownership shifted from Dan, to the committee, and ultimately to us staff members who put the final details together. We are grateful for Dan’s commitment to our organization and thoroughly enjoyed working with him. He’s a true professional and a wonderful person!

Jeff Webb

President & CEO, U.S. Naval Academy Alumni Association and Foundation

When I was appointed the President & CEO of the National Asphalt Pavement Association (NAPA) in 2019, the Board seized the opportunity to increase and align member and stakeholder engagement with the asphalt pavement industry’s challenges, priorities, and strategies. Dan Varroney and the Potomac Core team focused on our unique members and industry partners, deftly applying a process that enabled input and analysis across the association.

Audrey Copeland

President & CEO, National Asphalt Pavement Association (NAPA)

The leading-edge research component was central to ADSA’s strategic planning process and what drew our organization to Potomac Core. Their market research approach combined with the technical skills of the research team made for an impactful set of data to build ADSA’s new strategic plan off of. Potomac Core was also a great cultural fit for both our executive team and our board.

Catharine Perry

Senior Vice President, the Fertilizer Institute, former Executive Director, American Dairy Science Association

Conducting strategic planning in the middle of a global pandemic, economic uncertainty, and an election year was challenging. We needed a fresh approach to determine how the Association could evolve into a valuable strategic resource in new areas affecting the business of frozen food in addition to our core strengths of advocacy and food safety. Dan Varroney and his Team at Potomac Core – Association Consulting did an impressive job implementing a thorough, iterative, and data driven planning process.

Alison Bodor

President & CEO, American Frozen Food Institute

Merging two Associations in any environment is challenging. To do it during a pandemic and related economic collapse, amidst societal unrest, during a particularly challenging election year, presented numerous challenges. To leverage our new organization, Finseca worked with Dan Varroney of Potomac Core – Association Consulting. Their robust and engaging process helped us develop a strategic plan that focuses on how we can help our members achieve their business outcomes in any environment. Dan did an outstanding job helping to reorient our thinking away from the traditional internally focused strategic plan to an outside in strategic plan. Our Board and the staff team are energized and ready to implement the new plan.

Marc Cadin

CEO, Finseca

Fuel the Future of

Consistent

U.S. Growth

Whether you’re leading a business, trade association, or policy team, Dan gives you the tools to unlock sustainable, economic momentum.

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