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IGNITE AMERICA’S

GROWTH ENGINE

Empower small businesses through smarter policy and partnerships.
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DAN VARRONEY

Keynote Speaker | Policy Strategist
Author of “Rethinking Economic Growth”

Small businesses generate 2 out of every 3 new jobs and nearly half the United States GDP — yet they remain overlooked in policy decisions.

This disconnect is costing us prosperity, innovation, and national stability.

DAN VARRONEY

Providing Roadmaps When The Stakes Are High

  • Partner to policymakers, trade associations, and small businesses nationwide
  • 21 years as an elected official: Policy wins in stabilizing taxes, improving emergency response and reducing crime
  • 2x Author: Rethinking Economic Growth, Reimagining Industry Growth
  • 23 years at National Association of Manufacturers
  • Founder of Strategic Guidance Lab — guiding 50+ trade association CEOs through complex economic challengesDF
  • Sought after expert with appearances on FOX Business, CNBC, MarketWatch, and more.

Who Dan Helps

More About Dan

DAN VARRONEY

Providing Strategic Direction When The Stakes Are High

  • Partner to policymakers, trade associations, and small businesses nationwide
  • 21 years as an elected official: Policy wins in stabilizing taxes, improving emergency response and reducing crime
  • Founder of Potomac Core: Strategic consulting for trade association transformation and industry-focused partnerships
  • 2x Author: Rethinking Economic Growth, Reimagining Industry Growth
  • 23 years at National Association of Manufacturers
  • Founder of Strategic Guidance Lab — guiding 50+ trade association CEOs through complex economic challengesDF
  • Sought after expert with appearances on FOX Business, CNBC, MarketWatch, and more.
More About Dan

From His Book To His Keynotes...

Dan Delivers Clarity, Action, and Results

A PROVEN PATH

to 3%+ economic growth, powered by small business.

PARTNERSHIP-DRIVEN ROADMAPS

to help your industry scale smarter and faster.

STRATEGIC FUEL

to guide your company or your organization through change.

A FUTURE-FORWARD MINDSET

built on execution and experience.

The Signature Keynotes

“Dan doesn’t just speak — he builds belief. He shows people what’s possible.”

01

SMALL BUSINESS
BIG FUTURE

How local businesses can drive national growth — and what policymakers must do to help.

02

REIMAGINING INDUSTRY GROWTH

How to build smarter, broader partnerships that extend your reach and revenue.

03

HOPE AGAINST HOPE

How to face adversity and emerge with clarity, resilience, and a roadmap forward.

Book Dan to Speak

Rethinking Economic Growth

DISCOVER THE PLAN TO
REIGNITE THE U.S. ECONOMY

With 32 million small businesses employing 46% of the workforce, Dan’s latest book maps a practical path to long-term, national prosperity.

Key Takeaways:
  • Bold, actionable policy reforms designed to unlock long-term prosperity
  • Unfiltered insights from 36 small business leaders on what actually works
  • Strategic frameworks trade associations and industries can use to lead real change
  • A roadmap that shows how to align government, business, and results
Preorder
Available 9.25.25

Who Dan Helps

Small Businesses

Understand the policies impacting your future and how to shape them.

Trade Associations

Strengthen your value by guiding members through policy and market change.

Policymakers

Drive real, sustainable growth through smarter small business strategy.

Economists

Access clear models for connecting economic theory to policy execution.

Work With Dan

What Leaders Are Saying

“Small business is crucial to long term, consistent economic growth — and America’s survival. Dan Varroney has very effectively outlined the policies that must be put in place to help small businesses thrive. His book is a road map to get to a favorable business and policy environment. Every small business owner and policy maker should read it.”

Newt Gingrich

50th Speaker of the U.S. House of Representatives

“Dan Varroney understands the power of small business and its specific role in American history, culture, and creativity. He’s brilliant at reading the economic tea leaves, and his book Rethinking Economic Growth offers concrete and accessible solutions, cutting through the noise and providing a blueprint for realistic and resourceful action.”

Mark Halperin

Journalist, Political Commentator, Author, Founder

“I’ve watched Dan Varroney build his consulting business and thought leadership platform over the past decade. He has a rare ability to see what others miss about small business potential. His book proves why he’s become such a trusted voice in the entrepreneurial community.”

Donna Serdula

CEO, Vision Board Media & Author of LinkedIn Profile Optimization For Dummies

Alliance for Automotive Innovation represents the entire auto industry – manufacturers, suppliers, semiconductor and battery producers, and technology providers. The auto industry is the country’s largest manufacturing sector – supporting 10 million jobs coast-to-coast and five percent of GDP. It’s also a sector undergoing a 100-year transformation – grappling with the mega trends of electrification, automation and connectivity – unfolding in a high stakes policy environment.

John Bozzella

President and CEO, Alliance for Automotive Innovation

As a new CEO, it was a great opportunity to meet Dan as soon as I took over at HAI. It helped a lot to get engaged in the Strategic Guidance Lab CEO group that he moderates. Once I evaluated the challenges of the Industry we serve, I wanted a meaningful Strategic Planning Process to help us more closely align with our members and a rapidly changing landscape. Dan and the Potomac Core team captured the key elements of his book “Remaining Industry Growth” and help us build even stronger Strategic Partnership with Vertical Aviation.

Jim Viola

President & CEO, Helicopter Association International (HAI)

On the heels of a global pandemic that forced entire sectors of the economy to curtail economic activity in the name of health and safety, Potomac Core’s association consulting services proved to be extremely timely. Dan’s approach gives association members tangible yet out-of-the-box ways to enable an industry to move forward in an impactful way that benefits all parties throughout the value chain. Dan’s decades of experience in numerous industries also provide the breadth and depth of perspective that gives our members the confidence to know that this approach will work. For anyone who desires to develop and launch a plan that will advance an entire industry, I wholeheartedly recommend Dan Varroney and Potomac Core Association Consulting.

Stephen Sears

Chief Executive Officer, EIFS Industry Members Association

Dan Varroney was instrumental in the development of the Naval Academy Alumni Association’s Strategic Plan 2030. Dan quickly learned the culture and nuances of our organization, as well as the strengths and expertise of the planning committee that we assembled. He elegantly led us through his process and framework, while allowing for deviations from that framework when we came upon areas that needed special attention. Over the course of nine months, the plan ownership shifted from Dan, to the committee, and ultimately to us staff members who put the final details together. We are grateful for Dan’s commitment to our organization and thoroughly enjoyed working with him. He’s a true professional and a wonderful person!

Jeff Webb

President & CEO, U.S. Naval Academy Alumni Association and Foundation

When I was appointed the President & CEO of the National Asphalt Pavement Association (NAPA) in 2019, the Board seized the opportunity to increase and align member and stakeholder engagement with the asphalt pavement industry’s challenges, priorities, and strategies. Dan Varroney and the Potomac Core team focused on our unique members and industry partners, deftly applying a process that enabled input and analysis across the association.

Audrey Copeland

President & CEO, National Asphalt Pavement Association (NAPA)

The leading-edge research component was central to ADSA’s strategic planning process and what drew our organization to Potomac Core. Their market research approach combined with the technical skills of the research team made for an impactful set of data to build ADSA’s new strategic plan off of. Potomac Core was also a great cultural fit for both our executive team and our board.

Catharine Perry

Senior Vice President, the Fertilizer Institute, former Executive Director, American Dairy Science Association

Conducting strategic planning in the middle of a global pandemic, economic uncertainty, and an election year was challenging. We needed a fresh approach to determine how the Association could evolve into a valuable strategic resource in new areas affecting the business of frozen food in addition to our core strengths of advocacy and food safety. Dan Varroney and his Team at Potomac Core – Association Consulting did an impressive job implementing a thorough, iterative, and data driven planning process.

Alison Bodor

President & CEO, American Frozen Food Institute

Merging two Associations in any environment is challenging. To do it during a pandemic and related economic collapse, amidst societal unrest, during a particularly challenging election year, presented numerous challenges. To leverage our new organization, Finseca worked with Dan Varroney of Potomac Core – Association Consulting. Their robust and engaging process helped us develop a strategic plan that focuses on how we can help our members achieve their business outcomes in any environment. Dan did an outstanding job helping to reorient our thinking away from the traditional internally focused strategic plan to an outside in strategic plan. Our Board and the staff team are energized and ready to implement the new plan.

Marc Cadin

CEO, Finseca

I have always been impressed with Dan’s understanding of political and business trends. This small business book brings great insight to the fundamentals of business that must be accommodated through political cycles. In today’s world of extreme political discourse, the need to adhere to the economic fundaments has never been more critical.

James A. Mitchell

CEO, Superior Paving

As a third-generation small business owner, I know firsthand how vital our role is in building and growing the American economy. In Rethinking Economic Growth, you’ll find a clear, inspiring, and practical road map to unlock the full potential of small businesses like mine. This book speaks directly to entrepreneurs and policy makers who want real, lasting change—not political talking points.

Lee Zaretzky

President, Ronsco, Inc.

Dan Varroney’s book, Rethinking Economic Growth, is a fantastic study and explanation of the challenges that small businesses continually face. As founder and president of a small business ofnearly 40 years, I believe Dan hit the bullseye. He is absolutely correct in identifying the top challenges for small businesses:

  1. Attracting and maintaining workers
  2. High cost of strangling, regulatory compliance
  3. Taxes/tax structures and access to capital

I certainly more than agree with Dan’s answer to the third problem,‘Change is needed, and it is needed now’.

Steve Smithwick

President & CEO, Master Wall Inc.

Fuel the Future of

U.S. Growth

Whether you’re leading a business, association, or policy team, Dan gives you the tools to unlock sustainable, economic momentum.

Fuel the Future of

Consistent

U.S. Growth

Whether you’re leading a business, trade association, or policy team, Dan gives you the tools to unlock sustainable, economic momentum.

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